Miller High Life: SuperBowl 1secondad.com and Little Guy’s of the Big Game

Creative direction, hosting setup and management, project management, design and production for both sites.

Production schedule of less than 3 weeks for both site design and build.

Contsant updates leading up to the Superbowl Kick-off.

40k visitors to both sites daily, with visitors in the millions on Superbowl weekend.

1secondad.com featured on The Tonight Show.

For Little Guys of the Big Game, our microsite replaced millerhighlife.com for the months leading up to and after the Superbowl.

MillerCoors saw an 8.6% spike in sales as well as a huge increase in the number of visitors to their official website due to the campaign.

http://creativity-online.com/work/miller-high-life-life-goes-big-for-the-little-guys/18836

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