JCPenney’s: Beware of the Doghouse

Creative direction, hosting setup and management, project management, design and production. Managed teams in New York, Chicago, San Francisco, and Boston.

The Doghouse was first site to utilize Facebook connect functionality, allowing users to include their Facebook friends in this viral campaign.

Over 15,000 people placed into the Doghouse during the life of the campaign.

Featured in Newsweek, AdAge, Creativity, and won several awards including Gold Effie, Clio and Gold RACie award.

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